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At The Match Lab, we make online dating a science — not an art.


We use the scientific method to conduct research on what makes for a good dating profile. We collect and analyze large amounts of data on why some dating profiles succeed at attracting matches while other profiles fail. Using our unique database, we've developed an algorithm for building any person's best dating profile.

Meet Dan.
founder & director of The Match Lab

I’m a social psychologist and dating expert with a bachelor's degree from Cornell University, a master's degree from UCLA, and a PhD candidacy in psychology from UCLA. In my studies, I've won $200,000 in research funding and published over 30 scientific articles on new discoveries in psychology. I'm also an award-winning writer, poet, and comedian.

Dan in ICU.jpg

But my life had a rocky start.


I was born with two tremoring hands, two unstable legs, and several hundred spastic muscles from head to toe.

Being born with cerebral palsy, I spent my first weeks on life support in the ICU hoping to make it each day. And the experiences I've had have shaped who I am today and the work I do.

Growing up, I spent thousands of hours in physical, occupational, and speech therapy learning how to walk, talk, and use my hands. In school, while my classmates worried about how they’d look with braces on their teeth, I spent my childhood with corrective braces on my legs. While my classmates worked through problems on our math tests, I was still struggling to hold a pencil the right way. And while my classmates played freely outside after school, I was stuck in occupational therapy learning how to tie my own shoes.

My life experiences have taught me the value of perseverance and the power of optimism. I know what it's like to struggle, to feel helpless, and to be the underdog — and what it's like to overcome the hardest of challenges.

I never let having a phsyical disability hold me back. In fact, I've dedicated a lot of my life to seeing how much I can defy my physical limitations athletically. In elementary school, I became a brown belt in karate. In middle school, I was on my school's swimming, wrestling, and tennis teams. And in high school, I went pro with my favorite of all sports — ping pong — and became a member of the U.S. National Paralympic Table Tennis Team.


For a year of my life, I was a professional ping pong player, fully funded by the U.S. Olympic Committee to train, travel, and compete around the world. During that time, I competed on behalf of the U.S. in three international tournaments, representing American athletes with disabilties. I achieved a ranking of #60 in the world and #2 in the U.S. for athletes within my Paralympic division. Since then, I've won a bronze medal at the 2022 U.S. National Championships and a gold medal at the 2022 U.S. Open. Each time I play table tennis, I am reminded that we are each so much more than the limitations that hold us back.

For college, I went to Cornell University in beautiful upstate New York. At Cornell, I discovered my passion for psychology. I became fascinated by understanding how people think, feel, and behave, and the science of attraction — how people choose whom to date (and whom not to date). From Cornell, I was awarded best senior honors thesis, graduated in the top 1% of my class, and was named a Presidential Scholar.

After Cornell, I began my graduate studies in social psychology at UCLA. I currently hold a master's degree in social psychology and a PhD candidacy in social psychology from UCLA.

While at UCLA, I've won $200,000 in research funding and published over 30 scientific articles on new discoveries in psychology. I've been awarded seven fellowships and was recognized as one of the top doctoral students in the U.S. by the American Psychological Association.

My research has been featured in Psychology Today, Cheddar, Daily Mail, New York Post, New York Magazine, and on Netflix.


Outside of my research and ping pong careers, I'm a stand-up comedian who's performed shows at several venues around Los Angeles, including The Hollywood Improv, Boston Court Pasadena, The Pico, and The Comedy Chateau.


I'm also trained in improvisational comedy and, of course, well-read on the psychology of humor. 😉

From these life experiences, I use my unique perspective to create authentic dating profiles that stand out from the crowd and get high-quality matches. For each client's profile, I take my training as a social psychologist, scientist, writer, and comedian and put it to work.


Since founding The Match Lab, I've spent years analyzing how people behave on dating apps. By tracking behavioral data from millions of dating app users, I've discovered why some dating profiles succeed and others fail. I then used that database to create an algorithm for selecting a person's best photos and writing their best profile for any dating app (Tinder, Bumble, Hinge, Match, OkCupid, eharmony, and any others).

Interested in working together on your dating profile? I'd love to hear from you.

I founded The Match Lab with a single purpose: to help people succeed on dating apps. That's why we offer a 100% satisfaction guarantee. If the dating profile we create for you doesn't get you more matches, we'll give you your money back. That's how confident we are in our service. And that's how committed we are to serving you.

I believe in data,
and I believe in you

Ditch the guesswork

An “expert” dating guru doesn’t know what will work for your profile. Your friends certainly don’t either. No more guesswork or opinions.

Use real

We use the scientific method. We analyze behavioral data from real dating app users; then, we design data-driven profiles.

Let yourself shine

Don't let a bad dating profile hold you back. Start using a profile that showcases your best self. Let's build a profile that gets you more matches.

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